In 2003, Dale Earnhardt Jr.’s fourth full-time season in the Cup Series, he won NASCAR’s annual Most Popular Driver award and kept it going for the duration of his career, which spanned completed in 2017.
But proof of his popularity, the man can still sell cars.
Mostly small miniature models, known in the industry as diecast.
Dale Earnhardt Jr. and Budweiser are expected to come together in the Nov. 23 Late Model Stock Race at Florence. He will also drive the No. 8 Bud car in select races in 2025. pic.twitter.com/BzXAwJq3DV
– Dustin Albino (@DustinAlbino) October 22, 2024
A ROOKIE AT 53: Who is Tim Brown and what is he doing in the NASCAR Clash?
Lionel Racing has released the top 10 best-selling diecast cars of 2024, and a late-model Chevrolet from Dale Jr. tops the list. And not just any late model race car, but one bearing the paint and logo of the sponsor synonymous with Junior for most of his career: Budweiser.
The King of Beers was the sole sponsor of the Junior Cup Series throughout the 2007 season, back when season-long sponsorships were much more common than they would become the following year.
Next on the sales list came another nod to the drivers’ popularity combined with some nostalgia: Chase Elliott’s Hooters-sponsored car that he drove to a victory this year at Texas Motor Speedway.
Less than three months later, Hooters, which was set to sponsor Elliott for a handful of races in 2024, saw its partnership with Elliott’s team severed for business reasons – making Texas’ victory a subject of controversy. instant collection.
This article originally appeared in the Daytona Beach News-Journal: Budweiser Fuels Dale Earnhardt Jr.’s NASCAR Win Over Chase Elliott
Leave a Reply