Are you a creative and autonomous social media enthusiast looking for a new challenge? IFFEN ASSOCIATION, a training center covering various fields such as thermal engineering, climate engineering, and electrical engineering, is seeking a talented Social Media Manager to strengthen their digital presence! As a Social Media Manager, you’ll be responsible for defining the social media strategy, creating engaging content, managing the community, and optimizing the company’s online presence.
Employment Type
Fixed-term contract – 12 months employment contract
Company
IFFEN ASSOCIATION, based in Villeneuve St Georges (94)
Location
Villeneuve St Georges (not remote)
Salary
Gross salary: Monthly 2667.0 Euros over 12.0 months
Work Schedule
40 hours/week, Daytime work
Language Required
Not specified (assuming French, given the location and company)
Key Responsibilities
Strategy and Planning
Define the social media strategy aligned with the overall marketing strategy.
Identify priority platforms (LinkedIn, Instagram, Facebook, TikTok, X/Twitter, YouTube, etc.).
Develop an editorial calendar with clear objectives (branding, engagement, acquisition, loyalty).
Define key performance indicators (KPIs) and set up a tracking system.
Content creation and distribution
Design, produce and supervise the creation of content (visuals, videos, stories, articles, carousels, reels, etc.).
Adapt the tone and format according to each platform and each audience.
Ensure visual and editorial consistency with the brand charter.
Use innovative trends and formats to maximize organic reach.
Community management and animation
Interact with the community, respond to messages and moderate comments.
Stimulate engagement through participatory campaigns (surveys, contests, lives, etc.).
Identify and engage ambassadors, influencers and strategic partners.
Analysis and optimization
Track performance using Analytics tools (Meta Business Suite, LinkedIn Analytics, Google Analytics, etc.).
Produce regular reports with optimization recommendations.
Adjust campaigns and content based on results and trends.
Strategic monitoring
Monitor social media developments, algorithm updates, and creative trends.
Observe competitors’ actions and benchmark best practices.
Propose innovations and initiatives to remain a market leader.
Desired Profile:
Technical skills
Mastery of the main social media networks and their management tools.
Excellent writing skills and storytelling skills.
Skills in visual creation (Canva, Photoshop, Illustrator) and video editing (Premiere Pro, CapCut, etc.).
Good understanding of social referencing (SEO/SMO).
Personal skills
Creativity and a sense of innovation.
Rigor, organization and ability to manage several projects in parallel.
Good interpersonal skills and good listening skills.
Analytical and results-oriented mind.
Education and experience
Bac+3 to Bac+5 in communication, digital marketing, or equivalent.
2 to 5 years of experience in social media management, ideally in a dynamic or innovative environment.
Experience in advertising campaign management (Meta Ads, LinkedIn Ads, etc.) appreciated.
Application Guidelines
If you are interested in this offer and your profile matches the one we are looking for, then do not hesitate to send us your application.